I ship code that moves eCommerce. Let's build faster together.

Full-stack builder with 15+ years of hands-on engineering. I don't just plan architecture - I write production code, unblock your team's biggest technical challenges, and ship features that generate revenue.

I help eCommerce and marketplace companies when:

Your codebase is a bottleneck. Technical debt and architectural decisions are slowing every new feature.

You're shipping slowly because your team lacks hands-on technical direction from someone who codes.

Your infrastructure can't scale with your growth. You need someone to architect and build the solution, not just plan it.

You need to prove your product's technical foundation is solid for investors. I'll build the architecture that shows it.

Your developers are blocked on architecture decisions and technical implementation details. You need hands-on engineering leadership.

Ready to ship faster? Let's audit your technical bottlenecks and build the solution.

Tell me about your codebase challenges. Let's identify what's blocking you and build the fix together.

Book a Technical Strategy Session

Recent Results

  • Collectibles Marketplace: Architected microservices separation and refactored database queries. Reduced homepage load time from 8s to 1.2s (87% improvement). Built CI/CD pipeline enabling daily deployments. Delivered first $1M in revenue within first quarter.
  • Education Platform: Shipped features 12X faster through hands-on code review and pair programming. Saved $1M customer relationship by solving blocking technical issues.
  • Interior Design Marketplace: Refactored frontend architecture and optimized database queries. Reduced feature delivery time by 50% and increased site performance to drive 40% more traffic. Cut hosting costs 40% through infrastructure optimization.
  • Luxury Resale Marketplace: Shipped features generating $5M in new revenue. Optimized mobile performance, improving conversions 11%. Built and mentored distributed engineering team, reducing costs $2.75M annually.

Full-Stack Engineer & Product Architect

I'm a full-stack engineer and product architect who's spent 15+ years shipping eCommerce and platform features. I code, architect, and mentor through doing - not theory. My focus: help your team build faster by solving technical bottlenecks, refactoring what doesn't scale, and shipping features that move the business forward.

In 2025, I've deepened my skills with GenAI along with modern tools while staying sharp on what matters: writing production code that drives revenue and scales with your business.

Capabilities

Presentations

How We Work Together

Flexible engagements designed around your needs.

Technical Advisory

2-5 hours per week

Hands-on code review and architecture consultation. I audit your codebase, identify technical debt, review architecture decisions, and help your team solve blocking engineering challenges.

Embedded Engineering Lead

11-20 hours per week

Hands-on technical execution with your team. I write production code, mentor through code review, architect complex features, and pair-program on your biggest technical challenges.

Head of Engineering (Interim)

21-30 hours per week

Full technical ownership and execution. I architect your product roadmap, write critical code, lead your engineering decisions, manage technical hiring, and ensure your tech foundation supports growth.

All engagements include regular updates, transparent communication, and a focus on results that matter to your business.

Testimonials

Real feedback from executives, stakeholders, and team members who've seen the results firsthand.

Technical Excellence Executive Leadership Cross-Functional Impact Team Leadership Client & Partnership Success

Technical Excellence

Individual contributors and technical roles

Anthony was an exceptionally effective leader, and his impact significantly contributed to the success of our firm. Within six months, Anthony led a transformative Scrum implementation, introducing Agile principles and rituals. This brought much-needed organization and a detailed product roadmap, crucial for our successful public launch.

Joel C.

Joel C.

Senior Backend Engineer

Direct Report (Myna)

Anthony was one of the best colleagues I had while working at CrowdFlower. He was knowledgable about all things front-end and was always willing to share that knowledge others. He was a meticulous planner and thinker, and worked incredibly hard to fulfill any promise or deadline to which he committed.

Brian H.

Brian H.

Software Engineer

Peer (CrowdFlower)

Anthony joined the team as a front-end engineer to help us improve usability of existing interfaces and contribute to the development of new monitoring visualizations. He brought in his vast experience in the domain and made significant improvements in a very short amount of time. I really appreciate his creativity, hard-work, and result-oriented approach at solving hard problems.

Arun G.

Principal Staff Engineer

Peer (Yahoo)

Anthony excelled at picking up in the middle of projects. He was able to quickly grasp what the project was about and be productive right away. Anthony quickly came on board and was able to put his JavaScript and web development skills to use. I was also able to see that Anthony communicates very effectively.

Avni K.

Avni K.

Software Engineer

Peer (Yahoo)

Anthony is energetic, personable, adaptable, communicates well, and conducts himself in a level-headed manner in an environment of constantly changing requirements. He is very creative and has keen visualization skills. He has demonstrated to be willing to learn and to take on new challenges. Anthony is adept at coming up with clever ideas and winning solutions.

Barry T.

Barry T.

Sr. Software Engineer

Peer (Yahoo)

It was great fun to work with Anthony. He has always shown great enthusiasm for trying out different technologies and ability to think outside the box. When I asked Anthony to step in as a project manager on one of our projects, I knew I could rely on him to deliver a solid product, on time and budget, thanks to his exceptional organizational and communication skills.

Velimir A.

Velimir A.

Software Engineer

Peer

Executive Leadership

Feedback from CEOs, VPs, and Directors

Anthony is a force. He came into CourseKey when we had 20+ engineers reporting into our CTO. Anthony brought the process and structure that we needed to scale the business. In addition, Anthony was a great member of our executive team, who was always willing and able to help out in areas that were outside of his job description.

Luke S.

Luke S.

SaaS Founder / CEO

Direct Manager (CourseKey)

[Anthony] not only improved the engineering department and the business but also helped me personally improve and level up my skills. As soon as he joined, he started improving everything! He accomplished many many things while at CourseKey, things such as but not limited to: Introducing new processes and tools that improved our productivity, efficiency, and predictability.

Fadee K.

Fadee K.

Founder / CTO

Peer (CourseKey)

Anthony is great to work with from the Product standpoint -- he ensures the whole context and business value of an effort is understood in order to enable his team to make good tradeoffs when unexpected issues come up. He is incredibly accountable and transparent, thinks ahead in the project and beyond his own code contributions, and as far as I know hasn't found a problem he can't solve with Javascript.

Jack S.

Jack S.

VP Product

Cross-functional colleague (multiple)

I worked with Anthony for two years at Decorist, and he is a gem of an engineering leader. As VPE, he managed several distributed engineering teams in different countries, all with skill and grace--even in tumultuous and uncertain conditions. He and his teams were able to meet challenging deadlines and deliver high quality, customer focused products.

Gretchen H.

Gretchen H.

Founder / CEO

Direct Manager (Decorist)

Cross-Functional Impact

Collaborating across Product, Design, and Marketing

Anthony is an amazing technical partner. He not only manages people and process to drive operational excellence in the product and engineering realm, but also steers company vision through strategic and analytical insights and leadership. Anthony is able to work and lead cross functionally, developing strong communication and collaboration even amid uncharted territories, high pressure and moments of ambiguity.

Christina C.

Christina C.

Head of Marketing

Cross-functional colleague (Myna)

Anthony was always extremely level headed and performed excellent under the pressure of a startup environment. His contributions to the entire team put us in a position to execute in a very organized and strategic manner.

Pedro R.

Pedro R.

Senior Product Manager

Cross-functional colleague (Myna)

His passion for process, tracking, and projections was pivotal in keeping our team on track and better understanding our timelines. From high-level strategy to the deeply detailed, nitty-gritty tasks, to the scrappy and quick "how can we solve this in a few hours?" types of challenges, Anthony always had a plan and an answer.

Casey B.

Casey B.

Head of Product Design

Cross-functional colleague (Myna)

Anthony worked with me as the VP of Engineering across several product launches at Decorist in the last two years. His most defining feature is his positivity - even when there are fires to put out. His consistent "Yes-and" approach always inspires teammates to seek ways forward rather than be stumped by ambiguous business situations or technical challenges.

Brian S.

Brian S.

Product Manager

Cross-functional colleague (Decorist)

Anthony is a great leader and it has been my absolute pleasure to have the chance to learn from him, work with, and alongside him! I witnessed the cultural and operational change of the Engineering org and beyond that boosted productivity and collaboration between product and engineering. Personally, he had an impact on the type of leader I want to be, namely striving to be a servant leader.

Wassim A.

Wassim A.

Product Manager | Data, AI & ML

Cross-functional colleague (CourseKey)

Working with Anthony is a pleasure, he always shows up with a positive, "can do" attitude and looks for practical solutions to get features delivered. At The RealReal, he managed two major engineering teams and was a true partner to the product team, promoting constructive collaboration, guiding scrum meetings, "unblocking" complex situations and helping people problem-solve.

Priscilla S.

Priscilla S.

Consumer Product Manager

Cross-functional colleague (The RealReal)

Team Leadership & Management

Direct reports and Engineering managers

Anthony is an amazing leader who is able to concisely distill massive amounts of information into a cohesive plan of attack. His ability to effectively manage chaos through the use of targeted valuable processes and approaches is impressive. He has a fantastic ability to work at detail levels from very high level overviews down to minor architectural details and everything in between.

Jeffrey B.

Jeffrey B.

Engineering Manager

Direct Report (CourseKey)

I consider it a privilege to have had the chance to work with Anthony and to be a part of excellent engineering legacy he created at CourseKey. From my very first day as Engineering Manager, Anthony provided me with the tools, knowledge, and resources I needed to perform my job at a high level. Without a doubt, Anthony is one of the biggest reasons that CourseKey Engineering has grown into what it is.

David G.

David G.

Engineering Manager

Direct Report (CourseKey)

Anthony is an awesome engineering leader, mentoring teams to success, deftly managing in a distributed environment, and adeptly facilitating cross-functional communication and collaboration. He's also tops when it comes to project management, transforming ideas and features into cohesive projects with accountability through well-structured goals and milestones.

Rafael S.

Rafael S.

QA Manager

Direct Report (CourseKey)

During the time I worked alongside Anthony, he proved to be an outstanding manager. Despite our limited time working together, Anthony recognized my potential and entrusted me with the role of tech lead, providing me with all the necessary support to excel in my role. Moreover, his results were remarkable, significantly enhancing the engineering sector's predictability and streamlining it into smaller, more focused teams.

Thiago C.

Thiago C.

Tech Lead

Direct Report (Myna)

I always being amazed by his willingness to help and share his expertise. Throw him any challenge and he will solve it with his "can do" attitude. I have seen him mentoring multiple teams at the same time. He had done a fabulous job in building partnership with the product, design, and development team.

Himanshu D.

Himanshu D.

Full Stack Developer

Direct Report (Decorist)

Anthony has the amazing ability to juggle between being hands-on with that of people and project management. He displays great leadership and promotes collaboration and communication across the teams he manages. At crunch times he is great at cat-corralling to get everyone across the finish line. He has a wonderful positive, get-it-done attitude in the face of ever-changing requirements.

Ami K.

Ami K.

Software Engineer

Direct Report (The RealReal)

I've been working with Anthony for a year in The RealReal. Through the first several months he managed to set up a process of working with an offshore team and has been a great help of managing work between engineers and project managers while also focusing on improving the product. Under great stress he was capable of juggling being hands-on with that of people and project leadership.

Ruslan S.

Ruslan S.

Sr. Full-Stack Engineer

Direct Report (The RealReal)

I saw Anthony advance both his technical and his management skill as he played individual contributor, lead engineer, director, scrum master. In each role Anthony was exceptionally thoughtful about his team members, his work and helping to drive what was most important at a given moment in time. Anthony works very well with Product, Design, as well as Marketing.

Jeff A.

Jeff A.

VP Engineering

Direct Manager (CrowdFlower)

I wish more managers would take a page from the Book of Anthony. Anthony is a genuine listener who cares about the NPS of his fellow engineers. He excels at selfless leadership, as someone who cares more about others than himself. As an engineer, Anthony keeps my stress level extremely low, allowing me to keep my productivity high.

Tyler K.

Tyler K.

Senior Software Engineer

Direct Report (CrowdFlower)

[Anthony] adeptly managed our team through challenges both technical and organizational, keeping us on track and productive. His professionalism, diligence, and follow-through made a big difference in ensuring that we were able to meet and exceed our commitments.

Ben B.

Ben B.

Senior Software Engineer

Direct Report (CrowdFlower)

Client & Partnership Success

Client relationships and external partnerships

Anthony is an excellent leader who straight upon joining quickly identified inter-organization pain points and alleviated them swiftly setting up a robust structure with clear and decisive planning. Inside his first few weeks he removed blockers that troubled us for months, and created a space which enabled everyone to perform to the best of their abilities.

Anubhav S.

Anubhav S.

Technical Project Manager

Client relationship (Myna)

We brought Anthony in as an Ember consultant, and were very pleased with his deep knowledge of the framework. He was able to assist us in our implementation process by utilizing his front end chops and his many years of Ember experience.

Jordan N.

Jordan N.

Co-Founder & CTO

Client relationship (CrowdFlower)

Book for Speaking or Workshops

Call me at: 123-567-7890 or Book online by fill below form.

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Ready to get your engineering team shipping consistently?

Anthony Bull
Email: anthony@bluxomelabs.com
LinkedIn: linkedin.com/in/anthony-bull