Social Signup Test

  • Django
  • JavaScript
  • Optimizely
(5/14-6/14)
  • A/B Testing
  • Growth
  • NUX

Summary

Included social signup buttons to test hypothesis they would lead to improved signup conversions.

Overview

Did not actually implement social signup, merely checked for clicks on buttons (using Optimizely to show/hide based on whichever variation user was assigned.)

With social signup options above:

With social signup options below:


anthony at bluxomelabs dot com