Signup Variations

  • CSS
  • Django
  • HTML
(5/14-6/14)
  • Frontend
  • Growth

Summary

Attempted to improve signups by adding breadcrumbs in a six-step signup process, hypothesizing that users were abandoning because they had no contextual information as to how far along in the process they were.

Overview

Following is a representative control version of the signup:

Here are the variations as implemented:

Before
Before
Before

Unfortunately, none performed better than control.


anthony at bluxomelabs dot com