Our four-page flow has proven itself time and again, but in
order to drive even more signups, I've put in experiments on:
Our four-page flow has proven itself time and again, but in order to drive even more signups, I've put in experiments on:
Below you'll find just a sample of these kinds of experiments.
Here are three of the five variations on our final step, the profile page, in a bid to leverage the SSO benefits of FB Connect (click for larger views):
For one experiment in the signup process, we attempted to simplify choosing brands by creating style profiles. The idea was to make it easier for users to signup based on some curated indices (click for a larger view):
Here are a couple of the many landing-page variations we've tried when a potential new user is referred from a friend (click for larger view.)
In the following example, we have the original confirmation email as contrasted with a simple design (of my own) I implemented (design and implementation as email in one hour, click for larger assets/images.)