Shop It To Me

  • Bootstrap
  • Capistrano
  • Cocoa
  • Ember.js
  • git
  • iOS
  • JavaScript
  • jsFiddle
  • MySQL
  • Photoshop
  • Pivotal Tracker
  • Rails
  • Ruby
  • Selenium
  • TDD
  • Test::Unit
  • VMWare Fusion
  • A/B Testing
  • Backend
  • Frontend
  • Full-Stack


Iterating with Product to scope, implement (Rails w/MySQL,) and A/B-test pixel-perfect sign-up/refer-a-friend/search/browse/opt-out/profile experiences for driving conversions in the form of signups, virality, ­and clicks for not only our flagship web and email products (used by 4M+ users) but also eight new product launches, including as Architect of the company's newest Ember.js-based product


  • Quickly integrated into a small, fast-moving, startup engineering team and have become proficient in all things Rails
  • Ensuring quality through the use of code reviews, TDD, unit, functional, integration, and regression tests under continuous integration, testing plans, and mentoring/pairing to deliver functionality, fix bugs, refactor legacy code, and transfer knowledge
  • Have assumed lead (primarily frontend) responsibilities while reporting directly to CTO
  • Established F2E guidelines and best practices
  • Architected the company's newest product, an Ember.js-based Single Page Application
  • Leveraged Facebook, Twitter, and Pinterest APIs to increase our social reach (including the use of Facebook Connect and the Like Button during signup and tell-a-friend experiences)
  • Prototyped iPhone app for user to navigate item stream during in-house Hackathon
  • Contributed improvements to our Nokogiri-based data-harvesting framework.


Shop It To Me

anthony at bluxomelabs dot com