On The Lookout

  • CSS
  • HTML
  • JRuby
  • Rails
  • Sphinx
  • ThinkingSphinx
  • A/B Testing
  • Frontend
  • Prototyping


Tackled a novel way of allowing the user to explicitly formulate a structured search query about what they are looking for


Our Search product is a good one, but we want to give users even more power to find what they're looking for, so we devised "On The Lookout."

To begin with, we sent out several variations of invite emails (like the following) to a small sample set of our userbase.

We leveraged our flagship email product as a marketing channel for this initiative as well; here's what it looked like as a 'hook' for a user to set their search query:

... and here are four of the variations of landing pages we tested as the user would see them from the 'hook':

Once a search query was chosen, the user would then see something like the following in their next email:

This product has been retired.

anthony at bluxomelabs dot com