Home Page Variations

  • CSS
  • Django
  • HTML
  • Optimizely
(5/14-5/14)
  • Frontend
  • Growth
  • NUX

Summary

Worked closely with Director of Marketing to create and track performance of inbound traffic from Facebook, Twitter, Google AdWords, and StumbleUpon. Designed and implemented various landing pages to improve signup rates.

Overview

Following is a representative control version of the landing page:

I whiteboarded several concepts gaining buy-in from the chief product stakeholder and then implemented same, using Optimizely to set the parameter to determine which variation a user saw; below you will see the iterations.









Unfortunately, none performed better than control.


anthony at bluxomelabs dot com