First Subscription Product
(Shop It To Me : 5/10-7/10)

Since retired, the product was the first foray into the world of premium subscriptions. We went through 35 variations of the invite email while experimenting, five of the landing page, and several promotional creatives embedded within the flagship email product.

Here's one example invite (click to view larger):

The product has been retired.

Results

  • implemented company's first subscription product
  • Created a Chrome browser extension (using jQuery based on ease-of-namespacing) as a complementary value-added delivery channel
  • Delivered HTML promo emails, details/purchase/confirmation pages (models, views, and controllers,) CRUD admin tool, and gateway payment processing via ActiveMerchant and Braintree (including mid-tier error-handling logic)
  • Validated emails with EmailReach

Technologies

Contributions

anthony at bluxomelabs dot com