• ActiveMerchant
  • Braintree
  • Chrome
  • CSS
  • EmailReach
  • HTML
  • JavaScript
  • jQuery
  • Rails
  • Ruby
  • CRM
  • eCommerce
  • Frontend
  • Prototyping


Implemented the company's first transactional eCommerce product


  • Created a Chrome browser extension (using jQuery based on ease-of-namespacing) as a complementary value-added delivery channel
  • Delivered HTML promo emails, details/purchase/confirmation pages (models, views, and controllers,) CRUD admin tool, and gateway payment processing via ActiveMerchant and Braintree (including mid-tier error-handling logic)
  • Validated emails with EmailReach


Since retired, the product was our first foray into the world of premium subscriptions. We went through 35 variations of the invite email while experimenting, five of the landing page, and several promotional creatives embedded within our flagship email product

Here's one example invite (click to view larger):

The product has been retired.

anthony at bluxomelabs dot com