Deal of the Day

  • CSS
  • HTML
  • JRuby
  • Backend
  • Email Marketing
  • Frontend
  • Prototyping


Assumed responsbilities for the product after it had been taken from MVP to production-grade product over a six-month timeframe


  • Built the original deal infrastructure, front-to-back, upon which the Deal of the Day is based
  • Assumed maintenance responsbilities and worked with Product to address bugs and implement additional features, most notably: 'stackable' deals
  • Implemented admin tool for Product to QA the deals
  • Coined the term 'spotlight' now used internally to refer to the real estate occupied by the deal


Conceived as a framework for local deals (for which I built the first version front-to-back,) we pivoted to a daily deal paradigm leveraging our apparel inventory when the market opportunity presented itself. This lead to revenue generation via several 100K impressions/day.

Initially, Product curated deals by hand and as market potential was proven for the idea, we built an infrastructure for algorithmically selecting 100s of deals/day (based on signals such as open and click activity) and gave Product a way to QA the deals.

Here is an example of the 'Deal of the Day' in the 'spotlight' position of our flagship email product (click to view):

anthony at bluxomelabs dot com