Details Page

  • CSS
  • HTML
  • Photoshop
  • Prototype
  • Rails
  • Ruby
  • Scriptaculous
  • A/B Testing
  • eCommerce
  • Frontend


Created an on-site details page to boost checkout conversion


  • Worked 1:1 with Product to prioritize features
  • Prototyped MVPs using Photoshop
  • Implemented all aspects of the frontend under a sprint schedule


To keep the user on-network, we created an on-site details page. We explored different MVPs which partially leveraged the metadata already present in our inventory, partially as they were intended to aggregate content from the retailers.

Here are a few concepts we vetted as MVPs:

with local availability
with free shipping
with price and inventory history
with remaining quantity
with recently clicked
with cross-sell

The following screenshot shows that we even tried our hand at soliciting reviews as UGC:

... before finally settling on this as the (now retired) final product.

anthony at bluxomelabs dot com